We are living in the age of creativity.
Daniel Pink in his book, A Whole New Mind (2005) defines Economic Development as:
1. Agriculture Age (farmers)
2. Industrial Age (factory workers)
3. Information Age (knowledge workers)
4. Conceptual Age (creators and empathizes)
1. Agriculture Age (farmers)
2. Industrial Age (factory workers)
3. Information Age (knowledge workers)
4. Conceptual Age (creators and empathizes)
Pink argues that left-brain linear, analytically computer-like thinking are being replaced by right-brain empathy, inventiveness, and understanding as skills most needed by business. In other words, creativity gives you a competitive advantage by adding value to your service or product, and differentiating your business from the competition. Without creativity, you are doomed to compete in commodity hell!